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What I’m going to share with you today will literally change the course of your business if you take action.
The plan, huh? Self-publishing books.
Over the years, I have made a name for myself in my profession and have been lucky enough to experience the levels of success that many people never thought I would encounter.
Psychology behind becoming an author is one of the most powerful things you can consider as a marketer.
People are impressed when you write a book. They see you as a figure of authority. They think you’re important.
And it’s perfect for you and your company.
And the best part of it? Writing a book is not nearly as difficult as people think it is.
Can you get rich self publishing?
Can you make a living self publishing on Amazon?
My simple 4-step strategy to self-publish books
Before you create a course or a product, you want to do something called “proof of concept”. I knew I needed to create content around it that demonstrated to people that what I had to say was valuable enough to make them spend couple hundreds or thousands for the course or product.
So my initial goal as I was designing my marketing plan was to produce one of the best free reports the industry has ever seen.
I didn’t want to leave any questions in people’s minds, whether it be problem-solving, objections, being an authoritative figure. Books do help, whether you want to make a living writing book or writing to do other things.
I came up with a simple 4-step plan to write a book that practically anyone can use.
Step 1: Keyword research!
Spy on best-sellers and trending keywords. Consider using Kindle Spy to pick the topics and titles that are most likely to be successful, based on recent historical data. With this method, you can also see how much these writers do in royalties, which is likely to inspire you even more. Alternatively, you can use keyword analysis tools so that you know what search terms people actually use in search engines.
Amazon’s book ranking is updated hourly to reflect recent and historical sales. Less popular categories are, of course, easier to conquer, as there are not so many competitors. Since there are 500 categories of books, carefully select yours.
In order to become a best-seller in a given hour, you only need to sell as many copies as you can within that hour. Arrange to purchase from your supporters at the same time to amplify this effect.
Step 2: Brain dumping
I started dumping all my thoughts down on a piece of paper without worrying too much about it.
At this point, you don’t worry about whether what you’re writing is good or whether you should make a cut in the final draft.
All you do is write down as many important thoughts as you can.
Step 3: Organize your brain dump
Once I had my jumble of thoughts down, I decided I had to keep going with it if it had any chance of becoming something other than the mind of a mad man. So, I looked at what I had written down and started to sift through the good and the bad and think about the order in which it would all make sense.
Step 4: Clump Topics Into Chapters
This is when I first began to realize that what I had was really starting to look like a book instead of a free article.
When your brain dump has been edited, organized and arranged in a way that makes sense, you can combine everything with the subject.
This is just another way to say chapters.
The 3 tools I used to finish writing a book
Despite my draft in hand, I realized that I didn’t have time to compose the whole book myself with everything else that was going on in my life and career.
If I wanted to make Friday’s deadline, it wasn’t possible on my own.
This is how I discovered the three tools that basically saved me.
Tool #1: Your smartphone or audio recorder
This is when it all started to take shape.
I looked at my notes and spent the day wandering around, observing myself going through a draft that I had written down.
I used my iPhone, but you can use any other phone or recording device that you have at your disposal.
There’s an app pre-installed on your iPhones, and there are plenty of other options in app stores as well.
Tool #2: Designrr.io
After I finished recording myself speaking about my draft, I sent the audio files to Designrr.io
What they do is transcribe audio files at an extremely fast (often just a few minutes) and inexpensive.
Within a few minutes, they would have sent back a text file of everything I had said in my recordings.
The other thing they specialize in is ebook creation. You can format your book, design the cover, add page numbers, images, etc and make it ready to be published.
Tool #3 Find Upwork freelancers
I used Upwork to find freelancers for many things
That way, what I did was give my transcripts to the editor who took the transcripts and edited them in the final draft.
Or, find someone to proofread my entire book
Or, find someone who can add more umph to your book, such as copywriting skills, make it more exciting.
I didn’t even realize it, but in less than a week, I wrote a whole book.
You can think of your books as a really long written sales letter that gives people an enormous amount of value, sets you up as an expert in your market, and shows people that your higher priced goods are worth the money. You can make real good money from being a self published author, whether you want to write several books or use it as a stepping stone, it makes sense.
There’s really no reason why you’re not going to publish a book this year.